Ernest Smith Official
By Design Not by Default
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Your info
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3 Questions
3
Confirmed
Your next designed move starts here

By Design
Not by Default

Most people are reacting. You're here to choose differently. Select what fits where you are right now.

Choose your path
01
Strategy Session Premier
Work Directly With Ernest

A focused 30-minute session. We identify where you are, what's in the way, and what your next designed move looks like. No fluff. Just clarity and a concrete next step.

02
Free Guide
By Design Not by Default: Where to Start

A focused one-page guide revealing where your business is leaking and what to address first. Delivered to your inbox instantly when you sign up.

"How you do one thing is how you do everything."

This is the first decision. Make it by design.

30-Minute Strategy Session

Let's make these
30 minutes count.

Give Ernest what he needs to show up fully prepared — so every minute delivers maximum value for you.

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A valid email is required
Required

Your information is private and never shared.

The 3 Questions

Your answers
shape the session.

Be direct. Be specific. The more honest you are here, the more value you walk away with in 30 minutes.

01
The Situation
"What does your business look like right now — and what is the one thing that, if fixed tomorrow, would change everything?"
Name it specifically. The clearer you are, the more targeted the session becomes.
Please answer this question
02
The Vision
"Where do you see this business in 12 months if everything goes by design — and what's standing between that vision and where you are now?"
Be bold. Name the gap. This is where the real work begins.
Please answer this question
03
The Readiness
"What have you already tried — and what's made you decide that right now is the time to move differently?"
This is your declaration. People who answer this have already made the decision. The session confirms it.
Please answer this question

Ernest reviews every submission personally before your session.

You're on the calendar

Session confirmed.
Ernest is ready.

Your answers have been received. Ernest will review everything before you meet — so your 30 minutes start at full speed.

What happens next
1
Check your inbox. A confirmation with your session details is on its way now.
2
Ernest reviews your answers. He comes prepared — your time is not spent catching up.
3
Show up ready to move. The session ends with a clear, specific next step — by design, not by default.
Add to my calendar
"How you do one thing is how you do everything."

This is the first designed decision. Make it count.

Free Guide

By Design Not by Default:
Where to Start

Enter your details. Your one-page guide is delivered to your inbox instantly — showing you exactly where to begin.

Required
Required
A valid email is required

No spam. Your information is private. Unsubscribe anytime.

You're in the ecosystem

Your guide is
on its way.

Check your inbox now. While you're here — your next designed move is already in front of you.

— One more thing —
E-Book
By Design: The Execution Playbook

The complete framework behind all four pillars — By Design, Execution, Margins, and Legacy. Built for leaders who are done reacting.

$27
Strategy Session
Ready to go deeper?

The guide opens the door. The session walks you through it. Book your 30 minutes with Ernest and leave with a clear designed next step.

Complimentary
"How you do one thing is how you do everything."

This is the first designed decision. Make it count.